Client: Waze Brazil
Project: Waze Carpool Launch Campaign
To launch Waze Carpool in Brazil, we didn't say it saves the planet. We said it saves you. When we get stuck in traffic, we tend to behave badly. Like really badly. The solution? Place another person by our side. That's how we launched Waze Carpool in Brazil. We've identified 07 terrible types of drivers, and exposed how kinder they become with someone else in their car. The idea came to life via short films on YouTube, social media and OOH displays. Now Brazil represents 48% of completed rides globally. A growth 2,5x greater than other markets.