Project: #weneedmore
Client: Verizon

Right now, there are 4 million available science and tech jobs in the United States. But millions of kids, especially in low-income communities, don’t even know they exist. These kids see fame as their only way out. They idolize celebrities and worship athletes—so that’s exactly who Verizon teamed up with to change their minds. For the first time, celebrities told kids don’t be like me. Because “we don’t need more LeBrons,” said LeBron James—followed by Adriana Lima, Drew Brees and more. Instead, we need more kids to the world of possibilities waiting for them.

Visit the #weneedmore site