Project: Holiday Hintlist
Asking for the gift you really want can be a bit awkward. To help make it easier, Verizon partnered with Spotify to create “Holiday Hintlists”: the first holiday playlists that were meant to be read, not played. Each playlist featured real song titles that, when read from beginning to end, spelled out a hidden gift request.
The experience was simple: Pick the gift you want, generate a Hintlist, share it with loved ones.
The campaign was designed to showcase VerizonWireless.com as a shopping destination for the holidays while promoting the wide range of tech products available there.