Client:   Turkcell
Project: HealthMetre

Diabetes is a global epidemic. In Turkey it affects 1 in 7 adults and contributes to 1 in 3 deaths. More young people are receiving diagnoses every day. Many become depressed and skip their treatment.

Turkcell, Turkey’s leading technology innovator, is making a difference with a brand-new way to record diabetes data. HealthMetre is the first diabetes app that syncs with your Instagram account, making it easier and more fun to monitor the condition.

The app was tested in a 1.5-year trial. The results: Treatment compliance increased by 54%. Blood sugar levels decreased by 27%. Complication forecasts decreased by 37%.