Taxes. Just the word alone triggers stress and anxiety. But at TurboTax, their experts take the drama out of taxes, by handling everything for you. So naturally, we hired award-winning dramatic actor, Adrien Brody, to prove that not even the most dramatic actor alive could bring drama to TurboTax. Sorry Adrien.

The campaign featured a two-minute long form which ran online and in cinemas. There were teasers, movie posters and a behind the scenes, all centering around a Super Bowl commercial, which made the Top 10 Lists of Adweek, CBS, Vogue, Us Weekly, and the prestigious Kellogg School of Management at Northwestern.