Client:    TIM Beta
Project:  Wifi Killer

TIM Beta, a mobile plan focused on millennials, launched a new offer of 20 GB of data for a super low price. So much data could free young people from their Wifi dependence. To promote the offer, we created the Wifi-Killer. Not just an integrated campaign, but an underground movement where the 20 GB card was distributed inside a pack of chewing gum. This “candy” was distributed in covert ways to generate great curiosity among young people. The campaign aimed to reach 100,000 new customers in 1 month. By the end of the first week, we gained 220,000 new customers