Moncler reimagining luxury
for the intelligence age
Elevating Digital Luxury.
Moncler needed a digital experience that reflected its evolution—from alpine roots to a global fashion icon—while meeting the expectations of luxury consumers in the AI era. The brief? Build an immersive, commerce-first platform and redefine what brand storytelling looks like online.
The Challenge
The Solution
A Seamless, AI-Driven Ecosystem Site.
We launched the new Moncler.com across 38 countries and 9 languages, designed to merge narrative and utility. AI powers dynamic personalization, while Veo-enhanced storytelling animates product pages with motion and meaning. The experience connects across physical and digital touchpoints—including a new global app—creating a unified brand world.
The Impact
A New Benchmark in Luxury Commerce.
Moncler’s new digital ecosystem has redefined what premium online experiences look like. Vogue called it “a brand to wear—and a world to explore.” Our work proved that when design, technology, and storytelling align, luxury brands can lead in the intelligence age.
+27%
Time per session on average
+22%
Increase in pages viewed per session
+32%
Visit duration on mobile
+50%
Desktop uplift in browsing depth
+43%
Increase in overall engagement time
+14%
Mobile uplift in browsing depth