Project: The Big Match
During the Super Bowl, millions second screen the event and search for cars they see in The Big Game ads.
At Cars.com, playing matchmaker is the game we love best.
So, we used every Super Bowl ad as an opportunity to match people with their perfect car.
And we did it for all big game commercials; not just car ads. For cars that appeared in any spot, we identified them and replied with a playful video and link to that car on Cars.com.
The campaign received 27+ million views, 970K+ tweets, and increased site traffic 42% that day.