Client: The Ad Council
During one of the most divisive moments in American history Rising, an original short film, told the story of a Muslim family and their diverse neighbors struggle to survive rising floodwaters and bias in the heart of America.
Viewed 35 million times, the 11 minute film asks the question “why does it take a disaster to bring us together?”
Created to live outside social echo chambers the film was picked up by ad-free entertainment platforms Showtime and Amazon Prime Video as well as The EW Network as part of their content programming reaching a whole new audience not previously exposed to the Love Has No Labels brand.
The online documentary series launched on Facebook as the conversation peaked again with unfortunate new catastrophes happening in the USA—wildfires in California and tornadoes in Alabama.