Client: The Ad Council
Project: Rising

During one of the most divisive moments in American history Rising, an original short film, told the story of a Muslim family and their diverse neighbors struggle to survive rising floodwaters and bias in the heart of America.

Viewed 17 million times (in the first month), the 11 minute film asks the question “why does it take a disaster to bring us together?”

Created to live outside social echo chambers the film was picked up by ad-free entertainment platforms Showtime and Amazon Prime Video as well as The EW Network as part of their content programming reaching a whole new audience not previously exposed to the Love Has No Labels brand.