Samsung users don’t advocate for the brand, because they don’t know enough about it. So we uncovered the brand’s most incredible untold stories and presented them in a new way. Samsung Within is an interactive experience that put viewers in control and encouraged them to keep exploring. Each chapter had a unique digital interaction—from discovering the meaning of Samsung’s name in 360, to answering the first phone call from the top of Everest, to building the phone the world said was impossible. Samsung had stories powerful enough to bring people closer to the brand. They just needed to be told.