Client: Samsung Electronics
Project: Upgrade to Galaxy

Who should switch to Samsung Galaxy? Everyone...almost. Rather than showing lots of cool millennials loving Samsung phones, we went the opposite way. We decided to introduce some characters whose unique personalities and lifestyles meant they’d have no use for Galaxy features like a better camera, a faster processor, or a longer-lasting battery. Because, after all, not everyone needs (or deserves) the best tech available—some people are okay with okay.

Everyone else should upgrade to Galaxy.