Client:   Samsung
Project: Turn the Bezel

‘Turn The Bezel’ is a viral music video set to the infectious Cash Cash hit ‘Kiss the Sky’. The video opens with a circle of 28 performers in white, joined by 300 diverse dancers,drummers, musicians, vocalists and fitness enthusiasts. They combine to represent the Samsung Gear S2 smart watch. Projected in the center of the performers – the watch display. Each turn of the watch bezel bringing a new app to life with synchronized kaleidoscope inspired choreography.

– 3rd Most Shared Ad of 2015
(Only launched Nov 20 2015)
– 24 million views in just 3 weeks
– 45.5 million combined views