Client: Samsung
Project: Real Posters

Samsung 8K TV picture quality looks ‘real’—they call it ‘perfect reality’. So for the launch of the TV at Europe’s biggest consumer electronic show, IFA Berlin, we put a real twist on the typical billboard by creating a series of ‘real posters’. At first glance, they looked like typical movies posters. Look closer and passersby saw real actors, real props and a real set, crafted by award-winning cinema production designer Patrick Lumb. The posters turned heads on the streets and online, attracting 34 million views and counting, and making Samsung the most talked-about TV brand at IFA Berlin.