Project: Real Posters
The groundbreaking picture quality of Samsung’s new 8K TV achieves what Samsung calls “perfect reality.” So for the TV’s launch at Europe’s biggest consumer electronics show, IFA Berlin, we created a series of “real posters” as stunning as the TV itself. At first glance, the outdoor billboards looked like typical movie posters. Looking closer, passersby saw real actors interacting, using real props, in a real set crafted by award-winning film production designer Patrick Lumb. The posters turned heads on the streets and online, attracting 34 million views and counting, and making Samsung the most talked-about TV brand at IFA Berlin.