Client: Samsung
Project: /make

Samsung needed a way to reach the iPhone-loving and YouTube-obsessed Generation Z. We started with a simple truth: Gen Z doesn’t want to just watch YouTubers, they want to become one. So we launched /make: a platform where big name Creators help the next generation make more with Samsung smartphones. Each episode featured an established Creator sharing their process with a promising up-and-comer. Offline, Creators connected at workshops and events. /make made a big mark. 38M views in 3 months. iPhone owners 15% more likely to purchase a Samsung. Most importantly, Gen Z are making more with their Samsung smartphones.