Client: Samsung Telecommunications America
Project: Holiday Dreams
For this holiday spot, we used Samsung’s entire family of devices to tell a traditional story in a totally new way.
We synchronized more than 70 different screens, from the 2″ Gear S smartwatch to the 65″ Curved—using the different sizes and shapes to advance the plot in unique and charming ways.We also created an application that coordinated the onscreen content, camera movements, and positions of the devices, so we could shoot the story live.
With an original poem and score that enhanced the visual narrative, the video garnered over 10 million views in less than two weeks.