Client: Samsung Global
Project: Samsung x Google Play Music

To generate excitement around the unique Google Play Music experience on the Samsung S8 + Bixby voice activation, R/GA developed a campaign to show how the right song at the right time can make all the difference.

It's not about the song, the playlist or the artists, it's about the moment. The combination of Google Play Music and Bixby delivers a surprising synchronization between the moment you are in and the perfect music.