Client: Samsung Global
Project: Samsung x Fortnite: The Galaxy Skin
To reposition the Galaxy Note9 from a business phone to a gaming phone, Samsung partnered with Fortnite, a game where players spend big bucks on characters, called ‘skins’. Together they created a whole new character in the game, the Galaxy Skin, available exclusively on the new Note9. To build hype, we gave the skin to the world's biggest gamer before anyone else. Ninja debuted the skin to millions on YouTube and live on Twitch. Gamers lost their minds. They even attempted to download the skin from demo phones in retail stores. Most importantly, Note9 pre-orders increased 243% amongst 18-24 year-olds.