Project: Can't Stop
“Move” is a series of fitness accessories from Samsung that helps everyday people stay active: the Gear Fit2 wristband, the Gear IconX wireless ear buds and the Level Active headphones. The brief was to promote the collection as fun and useful for non-athletes who want to move and get fit. But for an audience more into music and culture than fitness, it takes motivation.
Introducing “Can’t Stop” by Grammy-winning DJ/Producer Diplo, a 30-minute mix with a catch. You have to move to play it. If you stop moving, the music stops playing. The mix is housed in a mobile web app that uses your phone’s GPS and accelerometer to detect movement. Run, jump, dance, pogo – the app doesn’t discriminate. Just don’t stop, and Diplo’s new release will keep playing.