Relative Insight

Relative Insight came to us with an incredible product, but a platform that was difficult to use and felt disconnected from the brand’s value proposition. So we redesigned the tool from top to bottom, touching everything from data visualization to platform nomenclature. Since Relative Insight is all about comparative language analysis, we built its new tool around a simple, fill-in-the-blank-style sentence that makes it easy to compare two language sets.

We also developed a new visual identity that represents this idea of comparison, or tension, between two things—designing a brand mark in the shape of a slash.he following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy.