Project: Quaker Brand Transformation
Americans have never been more health-obsessed, but never less healthy. Information overload and pop-culture food fads are both to blame. But, the real reason is that foundations of our food-lives have all worn away. In the 1800s, Quaker pioneered safe, accessible, and affordable nutrition for all. It was time, once again, for Quaker to reestablish itself as nutrition authority starting with strengthening the brand’s own strategic foundations. From there, we created a new visual and verbal system designed to break down the barriers preventing ordinary people from getting the nutrition they need to lead happy, healthy and productive lives.