Client: Patagonia Brewery
Project: Patagonia Identity
The starting point for Patagonia Brewery’s rebranding was its origin. Getting inspiration from nature, we created the new brand identity: a mix of rusticity, the sophistication of Patagonia’s beer, and the company’s history and regional roots. This new identity contemplates a new visual approach, a new tone of voice, and a new way to experience the brand.
We applied this concept across the whole Patagonia ecosystem—from the first Patagonia Microbrewery, located in the heart of the region, to the design of the full user experience for more than 20 Patagonia bars opened throughout the country, to brand events and communications.