Client: National Rugby League
Project: A New Era Begins

In the midst of an “off-season from hell”, Australia’s National Rugby League needed to prove that there was still something to be proud of in their game.

So we made 2019 the beginning of the New Era of rugby league, selecting emerging players from every men’s team and (for the first time in the game’s history) from every women’s team as well, showcasing their new faces, personalities and talent.

The New Era was embraced by every level of the game – and drove a positive sentiment of 61% during a time of constant backpage scandal.