Project: NowThis x Samsung Unframed
360 filming was seen as a novelty - and worse, a confusing novelty.
Our challenge was to turn 360 from a new technology into an established consumer behavior. So, we partnered with one of the best media publishers, NowThis, to create 23 videos covering the most popular things to film.
We captured the moments, events and experiences where just one angle isn't enough. The ones you wish you could look around beyond the framing that has been chosen for you. In 2017, our campaign became the #1 most viewed branded campaign on Facebook, with over 2.7 million engagements, 182 million viewers and 232,000 shares.