Project: React Table
The soft bounce of the Nike React shoe is an amazing sensation. To bring this sensation to life, we created a fun interactive tool so consumers could express what they feel when wearing the shoes. Users chose from a selection of playful physical objects and arranged them on the React Table. Based on this, our technology generated a 3D animated GIF that matched the feeling. Every new combination created a new, fun GIF. Users could share their GIFs with friends and family on social media.