Project: React Bus Stop
The soft bounce of the Nike React shoe is an amazing sensation. But how do we bring this feeling to life for consumers? The Nike React Bus Stop did just that. We applied technology in a creative way to surprise and amuse commuters with a fun visual illusion. Elements of our Nike React visual identity came to life in what seemed like the real world. What looked like a glass window was actually a digital screen, combining live streaming from the other side of the panel with playful “feels like” 3D animations.