Project: Nike React
Nike wanted to express the unique sensations of wearing its React shoes. However, sensations can be hard to communicate. That is why we created a fun integrated, interactive campaign, that turned abstract sensations into 3D representations of familiar objects, characters and scenarios. In doing so, people could better understand and also express how the shoes make them feel. Our campaign included AV content with athletes and influencers, artist installations, an interactive table where people could express their sensations using physical objects, and an OOH experience that created the illusion of 3D-animated characters interacting with the real world.