Client:   Nike
Project: Mercurial Speed Box

Nike’s fastest football boots (soccer cleats), designed with innovative materials and custom technology, deserved to arrive in something better than a useless cardboard box. That’s why we created the world’s first shoebox that helps you train.

A limited edition, the Mercurial Speed Box had a sleek exterior worthy of the speed inside. When you pulled apart its magnetized corners, it transformed into four elegant training cones, plus a speed sensor to track your progress. Most important, it synchronized with the Nike Football/Soccer app—what more could you need to raise your game?