Client: Nike
Project: Mamba Day

How do you say goodbye to one of the greatest athletes of all time? Kobe Bryant’s iconic NBA career has garnered an intensely polarized reaction. People love him or they hate him. There’s no room for neutrals in the Kobe camp. Mamba Day is a campaign that sought to bring this to light. To celebrate Kobe’s biggest fans and give a soapbox to his biggest detractors. To remind the world that for twenty years Kobe Bryant was so dominant he was inescapable. From his five NBA championships to his short-lived rap career, everyone had something to say about Kobe.

 
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