Project: Kevin Hart Press Conference
Nike wanted to announce Kevin Hart’s big new run, ‘Hood to Coast’ and show a brand new audience there’s a fun side to running.
A press conference flipped on its head. Kevin had the reporters, he had the audience. He was only missing one thing — the facts.
The response was epic. Competing with the Olympics with no paid media we made record breaking social noise around the event. 17x more than any other year – 181m impressions. A regional race became part of pop culture and we introduced an apathetic audience to the world of running.