Client:   Nike
Project: Creation Lab

During the Copa América in Chile, Nike wanted to honor South American Soccer. To do so, we designed The Creation Lab. An immersive experience that transformed each movement of each player into a unique expression. Each performance was processed and projected in real time immortalizing the best moves, so they never stop creating.

 

To honor the creativity of South American football we created The Creation Lab.

180º cameras registered every player

Each performance was processed and projected in real time immortalizing the best