Project: Before That
As a brand driven by culture, Nike wanted to create a campaign that inspires and reflects local transformation taking place, where women need to overcome daily obstacles to achieve visibility in sports, especially football. We connected stories of different women, beginning at the end of their goal: the dream of being a champion. What follows are the difficulties they, as women, endure to practice the sport they love, before achieving their dream. Released before the Female Football World Cup, the campaign starred Argentinean players Ruth Bravo, Estefanía Banini and Belén Potassa, leaders of the transformation happening within the local scene.