Client:    Nike
Project:  Apple Watch Nike+

As part of a decade-long partnership with Nike, we’ve been building out the Nike+ ecosystem, helping create the world’s largest running community. Fueled by a burgeoning relationship with Apple, Nike wanted to expand the community from tens of millions to hundreds of millions—including people who hate running.

With simplicity in mind, we created a running experience for the new Apple Watch Series 2. Now anyone can run with Nike+—no phone required.

Packed with features to help even the most reluctant runners get connected and inspired, the Apple Watch Nike+ offers a gentle daily reminder: “Are we running today?”

We created a running experience for the Apple Watch Series 2

Now anyone can run with Nike+—no phone required

The Apple Watch Nike+ offers a daily reminder: “Are we running today?”