Client:   McCormick and Company
Project: Lost Recipes

Science tells us that taste and smell can trigger vivid memories. With this in mind, McCormick went on a holiday mission to connect families with their past by helping them rediscover lost recipes.

Beloved family recipes are passed down through generations, and their flavors and aromas bring memories to life. For many families, however, these recipes get lost over time. Using the power of McCormick’s pure flavors and aromas (which have been around for 128 years), we were able to trigger holiday memories and make them real—by recreating cherished recipes that can be passed down for generations to come

McCormick connected families with their past by helping them rediscover lost recipes

McCormick’s pure flavors and aromas triggered holiday memories

The recreated recipes can be passed down for generations to come