Project: Make Google Do It
AI assistants are the future of how we engage with technology. For Google, this means transforming from an answers brand into an action brand. We created four integrated and contextual campaigns, embedding Google Assistant across Europe by utilizing iconic OOH in major cities and leveraging hyperlocal DOOH, contextual print, and display. We also worked with local celebrities to create funny TV, radio, and social content. Google’s most ambitious campaign to date delivered +30% growth in Assistant DAUs, generated the third most popular UK ad on YouTube in 2018, and helped Google become the no. 1 digital assistant in Europe.