Project: Customer Experience
In a category rife with clichés, Mailchimp needed to rethink how to market itself to would-be marketers who don’t know the first thing about CRM analytics optimization. For the relaunch of Mailchimp.com, we created a way of speaking that skips the jargon and gets straight to the point. We paired this unique tone of voice with an editorial design style that bucks industry trends and a hand-drawn illustration style that celebrates the creativity and ingenuity of Mailchimp’s customer base—small business owners. All housed in a completely rebuilt platform experience using a modular system that can grow with the brand.