Project: Lungo Identity
In Spanish “lungo” means “tall”—like Javi and Pasto, the owners of this production company, who are 2 meters tall.
We designed this playful logo to reflect the owners’ height and spirit as well as their company’s versatility—one of the main characteristics they wanted to emphasize.
This logo’s main aims are to show playfulness and flexibility to be adapted to a diverse ecosystem that includes cards, T-shirts, mugs, cups, and posters.
In Argentina the production company universe is full of sober-minded visual identities, so we needed to build an identity that stands out, showing Lungo’s unique frolicsome spirit.