In Brazil, 1 in every 2 women loses her job after maternity leave. A moment that should represent growth and transformation is still perceived by the professional world as a break or time off. To challenge this reality and increase engagement among women and dormant members on the platform, LinkedIn launched the Mom B.A.

More than a campaign, it triggered a collective shift in mindset — recognizing, valuing, and giving visibility to the skills developed throughout motherhood, inspiring organizations to see maternity not as a pause in one’s career, but as one of the most powerful experiences of growth.