LIFEWTR believes art is as essential to life as water, yet it’s under threat where art begins: the classroom. Over 80% of schools face funding cuts, with art often first to go. That’s why LIFEWTR wants to #BringArtBackToSchools by putting art back in the hands of one million students.
We created an emotive social experiment that reveals this sharp decline in creativity as early as second grade. Then, through partnerships including Scholastic and NAEA, we created classroom programs, art kits and live workshops.
To date, our #BringArtBackToSchools video has gained 20MM views with our campaign amassing 370MM total impressions.