Client: Jordan Brand
Project: "Triple Double Record? Why Not?"

Jordan Brand collaborated with us on a spot and online video connecting Russell Westbrook and Oscar Robertson to commemorate Westbrook breaking Robertson’s single-season triple-double record.

Featuring Stevie Wonder’s 1974 hit “Higher Ground,” the spot combines archival footage of the Big O with game and behind-the-scenes footage of Westbrook, concluding with the Thunder guard’s signature provocation: Why Not?