Client: Jordan Brand
Project: Terminal 23
Terminal 23 is an immersive, 360° Nike Jordan activation that engages with players on the court using an algorithm that tracks their every move. The algorithm captures complete player performance and provides instant analytics so adjustments can be made on the spot, raising every game to the next level. We took a court in the heart of New York City, Terminal 23, and transformed it into something more - a hyper-connected space that uses real time data to track player and ball movement in three dimensions. Every second of a player’s performance is analyzed, so adjustments can be made on the spot, raising every game to the next level. It’s clear that to be the best, first you need to be better than you were yesterday.