Project: N-Made - "Hairdryer"
The performance car category had become boring and cliché ridden, and the advertising for it even worse. Hyundai shattered the category with the introduction of the N series. So we shattered the category’s advertising with our “Feel the Feeling” campaign. Three films show the face-trembling, spine-shaking, mind-scrambling exhilaration of driving a powerful car the likes of which no one has ever seen before. Hairdryer, Cologne, and Headphones mix offbeat humor with stunning aesthetics to subvert premium ad clichés. Irreverent, funny, and completely unexpected, the N launch got people asking, “WTF did I just see?”