Client: Hollywood Foreign Press Association
Project: The New Golden Globe Award
We worked with the Hollywood Foreign Press Association to redesign the Golden Globe statue for the demands of a modern awards show, combining innovative technology with intelligent ergonomics and respect for the award’s history.
We changed the style of the base and material of the award. We also enlarged the globe and award height, added emphasis on the brand across three new areas on the award, and integrated NFC technology to securely, digitally, store each winner's information.
The result: a new technologically advanced and ergonomically sound award, which retains the legacy of the iconic Golden Globe Awards.