Project: A Sip for the Senses
Today, 94% of breweries produce craft beer, all claiming to be more flavoursome than the next. But Guinness has been brewing beers this way since 1759—something we wanted to remind people of in supermarkets.
We created an immersive VR tasting experience, scientifically proven to enhance the aromas and flavours of 3 Guinness beers.
Eminent flavor scientist, Professor Spence, identified the shapes, colours, speeds, and sounds that would enhance the aroma and flavour profiles of each beer.
Working with award-winning production companies, we converted the research into a VR tasting experience for all 5 senses, a first in branded VR.