Project: Mobile Arcade
Many CEOs don’t seem to understand how a bad mobile experience can impact their business.
To demonstrate, Google created four challenges that tested brands’ mobile sites, giving them instant feedback on their customer experience and its effect on their business.
Participants rode a bike with its resistance simulating the weight of their site, navigated their consumer journey as a boat at sea, learned how bad their search was through a VR labyrinth, and got to experience their mobile site UX principles via a Rube Goldberg Machine.
In the end, we transformed data into fun, and fun into business.