The best fans have the worst seats. Until now.
For over 60 years, Gatorade has held one of the most privileged positions in sports: the sidelines. A space traditionally reserved for athletes and coaches. With Cool Seats, Gatorade redefined that privilege, transforming its iconic cooler so fans could experience the game the same way players do.
Gatorade
Cool Seats
Turning Gatorade’s iconic cooler into the best seat in the house.
“We envy them.”
“Gatorade has the best seat in the stadium.”
“It’s like watching the match in Mega HD.”
Where players and coaches sit, now fans do too.
62M
Total impressions
360
Minutes of earned media
+45%
Engagement Rate
How to get your Cool Seat:
15K Fans Participated
Meet the Winners
