The last thing the world needed was yet another streaming platform — to pay for and sift through. FOX needed to find a way to bring something different to the party. Leading us to the insight that while the information age is amazing, making it possible to find the answer to virtually everything, it kinda kills the thrill of the unknown. Which means that “Live” is really the last frontier of the unexpected, because it’s unfiltered, unscripted, and unfolding in real time.
Enter FOX One, a platform dedicated to the rush of live events, because no one does live like us.
To launch FOX One, we focused on cord cutters, with a unique appetite for our key verticals: live sports, live news, and live entertainment.
We didn’t just help to build an app; we designed a brand that’s the antithesis of static, passive viewing. Instead of a typical, quiet VOD library, we delivered an ever-expanding, high-energy universe designed to pull you into every can’t-miss touchdown, breaking story, and meme-worthy moment. This unique voice and identity is infinitely adaptive, yet unmistakably FOX.
FOX One wasn’t just a product launch; it was a powerful statement on the value of live content in the world of streaming.
And it clearly worked, establishing 60% awareness in the first 3 months. And familiarity grew 42% in that same time period. Post-launch, 3 in 4 agreed that FOX One is ‘Where the live action is’ and 71% agreed that FOX One is ‘Home for great live content.’
