Client: The Cosmopolitan of Las Vegas
Project: Just the Right Amount of Wrong Canvas Ad
The Cosmopolitan of Las Vegas delivers intrigue and mystique. For several years, this unique brand has been telling an unexpected story through traditional channels, enticing guests to experience “Just the Right Amount of Wrong.”
With a smaller traditional media plan in H2 2016, our objective was to create an immersive experience that piqued curiosity about this vacation destination where “your vices are our virtues.” In just four weeks, “Canvas” reached 3.5 million users. Viewers spent an average of 29 seconds exploring the ad, and nearly half (46%) watched to completion. Over 200 reservations were made during the four-week buy.