Client: Banco Bradesco
As one of the 2016 Rio de Janeiro Olympic sponsors, Bradesco told the story of a para-athlete who overcame an extremely tough obstacle. Ten meters into a 100m dash, Gabriel Neris lost his prosthetic leg and fell. Incredibly, he picked up his prosthesis and finished the race on one leg. He was so focused on crossing the finish line that his memory did not record the event.
We recreated those last 90 meters so he would never forget. Revisiting the race was a truly emotional experience for Gabriel, culminating in the surprise announcement that he would carry the Olympic torch.