Client: Bradesco Bank
Project: Next Bank Launch Film
Brazil has a population of 60 million millennials—a digitally savvy group, many of whom are just not satisfied with the banking experience provided by traditional institutions. So Bradesco—one of Brazil’s largest banks—set out to reinvent banking for the digital age, with an entirely new proposition, an innovative business model, and a reimagined branding and design process. The result is Next Bank, an entirely new mobile-only bank that empowers millennials and seamlessly integrates into their lifestyle. With functional design and the latest technology at its core, Next is changing the way a generation banks.