Client:   Bradesco Bank
Project: Next Bank Launch Film

Brazil has a population of 60 million millennials—a digitally savvy group, many of whom are just not satisfied with the banking experience provided by traditional institutions. So Bradesco—one of Brazil’s largest banks­—set out to reinvent banking for the digital age, with an entirely new proposition, an innovative business model, and a reimagined branding and design process. The result is Next Bank, an entirely new mobile-only bank that empowers millennials and seamlessly integrates into their lifestyle. With functional design and the latest technology at its core, Next is changing the way a generation banks.